Property Photography Top Tips

In a highly competitive market the quality of your property photographs can make the difference between a potential purchaser deciding to view or not.

James Crawford is our professional photographer and he has put together this guide of things you can do in advance so that your home looks at its very best for the photo shoot.

With many years experience of photographing properties he has listed the most common areas that can benefit from being checked over, prior to marketing photographs being taken. Whether you have your photographs taken ‘in house’ or professionally your photographs will be much the better for following these guidelines.

The job of Property Particulars is to persuade potential purchasers that your house is worth a look.Hastings Legal Lab
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EXTERNALS AND GARDENS

  • Remove vehicles from driveways
  • On-Street properties – park your vehicle to “book” the space at front door – we’ll move it later to give a clear view of the property’s front
  • Cut grass and tidy borders
  • Remove Wheelie Bins out of sight
  • Take down Washing Lines.
  • Remove Rotary Dryers or, if they are stuck in, retract them and use a proprietary cover if possible
  • Remove Hosepipes and Reels, or store neatly

Optional – Provide Outdoor Plants in Pots and Hanging Baskets

Optional – If possible, avoid booking the photograph shoot on Bin/Recycling days as neighbouring properties and street scenes will look unsightly

GENERAL ADVICE FOR ALL INTERIOR AREAS

  • De-clutter as much as possible but don’t go overboard!
  • Remove small items that detract the eye from the overall room but keep it “homely” – if in doubt leave it and I will advise when I visit.
  • Check light bulbs are working in all ceiling lights, room lamps, cooker hood, electric fires
  • Windows should be closed
  • Blinds should be open and hanging straight
  • Curtains tied back or hanging evenly at either side
  • Carpets vacuumed and solid floors cleaned
  • Avoid evidence of Pets – bowls/baskets etc

Optional – Props
Props can add ambience to a room but are not essential. Examples include…

  • Fresh flowers (try to avoid seasonal flowers that can date the photo, e.g. daffodils.)
  • Pot plants
  • Bowls of fruit
  • Bottles of wine
  • Cafetiere (contents can be cold)
  • Candles (unlit)
  • High-end Magazines/Books on Coffee Table

KITCHENS

  • Worktop surface and Hob clean
  • Sink clean and remove Racks from Drainer
  • Remove Tea Towels from Oven/Grill Handles
  • Hide all cleaning Cloths/Sponges
  • Remove items fixed to Fridge/Freezer Doors
  • Hide Swing/Pedal Bins
  • Washing machine empty and door closed

RECEPTION ROOMS

  • Arrange cushions on sofas and chairs neatly
  • Minimal items on and under Coffee Tables
  • Consider removal of personal photographs
  • Mantelpieces tidied
  • Arrange Dining Chairs evenly around the Table
  • TV and Computer Monitors switched off
  • Hide TV/Audio/Satellite cabling as far as possible

BEDROOMS

  • Beds made and covers smoothed as flat as possible
  • Pillows and Cushions neatly arranged
  • Underneath bed storage shouldn’t be visible – use a Valance or push further out of sight
  • De-clutter surfaces of Dressing Tables and Bedside Cabinets
  • Mirrored Wardrobe doors clean
  • Avoid clothing hanging from back of bedroom doors e.g. Dressing Gowns, Jackets etc
  • Toys in Childrens rooms tidied away

BATHROOMS/ENSUITE

  • Toilet Seat down
  • Fresh Toilet Roll in holder
  • Fresh matching Towels
  • Remove Bath Mat – especially if plastic/rubber
  • Remove personal items such as Toothbrushes/Razors/Medicines etc
  • If recently used, dry Baths/Showers/Sinks
  • Mirrors clean
  • Remove Children’s Bath Toys
  • Remove bottles of chemicals/cleaning materials
  • Hint – attractive looking toiletries can often be obtained cheaply from Pound Shops

open fires or stoves

If you have open fires or stoves, either light them or leave them swept clean.

© James Crawford (text & images) See James’ Facebook page